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Fueling Global Growth With Clean Customer Data

| Greg Brown

Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.

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Ecommerce Merchandising in a Minefield

| Chris Hogue

With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.

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Shift Happens: Winning DTC with Consumer Behavioral Data

| David Tiberia

Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.

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5 Video Ad Tactics to Make Your Brand a Holiday Standout

| Hope Horner

The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.

Shopify + TikTok

Shopify Give Sellers Access to Massive TikTok Audience

| Mike O'Brien

In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.

Machine Learning, Crowdsourcing Speed Up Online Surveys

| Rastislav Ivanic

Online surveys provide valuable insights into everything from product design and packaging to consumer buying habits. But today’s research platforms often impose a tradeoff between speed and simplicity and the richness of actionable insights. A combination of machine learning and crowdsourcing concepts is solving this problem.

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In-House Marketing Teams: Providing Value During and After COVID

| Shannon Denton

In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen. 

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Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.

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4 Strategies to Unlock Opportunities Post COVID for Retailers and Brands

| Ranga Bodla

The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.