m-commerce phone storefront feature

M-Commerce: Automation’s Key Role

| Jay Kulkarni

Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.

Amazon marketing illustration feature

Amazon Marketing: Allocate Your Budget, Maximize ROI

| Vitalii Khyzhniak

Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start. Here are some budgeting guidelines for each stage of your business development.

high-value consumers lady with bags feature

The Secret to Targeting High-Value Consumers

| Udayan Bose

A big portion of ecommerce purchases are from high-value consumers, but they are the missing component of every successful retail marketer’s digital strategy. Even knowing this, brands are still struggling with how to reach high-value consumers. Here are some strategies to reach these consumers and drive campaign success forward. 

ecommerce website open shop sign feature

Your Ecommerce Website: Optimizing the Digital Core

| Randi Mohr

Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.

retail media shopping cart feature

Retail Media Revenue: Are You Ready to Maximize?

| Gregory Stevens

With heady revenue predictions for retail media north of $100 billion, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early days, with behemoths scooping up most of the brand spend. Here are six relationship and revenue-building strategies for retailers to consider.

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How Brands Can Connect with the Influenced Consumer

| Ericka Podesta McCoy

Brands have always sought to align themselves with media and messaging most likely to prove influential among core audiences. But today, even the way in which consumers are influenced—and to what extent—is proving to be a defining trait of certain groups. Learn how influenced consumers are a group worth paying attention to.

connected TV ads feature

Embrace Connected TV Now or Get Left Behind

| Shane Ragiel

Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.

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DTC Marketers: Find New Customers, Build for the Long Term

| Brad Murphy

TV streaming lets DTC marketers make the most of direct relationships with consumers to create more relevant ad experiences. The ability to more accurately target ads enables winning strategies such as retargeting users on desktop and mobile devices, driving higher purchase intent, awareness, traffic and conversions.