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The Manufacturer-Retailer Relationship: Collaboration Breeds Success

| Kristin Naragon

The dynamics of the manufacturer-retailer relationship are complex and subject to power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers control stock availability and product development. As customers continue to demand innovative digital experiences across a growing number of channels, effective communication and collaboration is crucial.

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Generative AI Magic Happens on the Back End

| Darren Guarnaccia

Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.

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Retail Media Networks: 5 Ways to Unlock Brand-Building Power

| Kevin Dunn

With advertisers projected to spend upwards of $45 billion on retail media this year, launching a retail media network makes a lot of sense. However, it requires careful planning and execution amid a crowded marketplace. Here are five key steps you can take to establish a retail media network that drives transformational growth for your business.

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GenAI: A Defining Moment for Customer Engagement

| Greg Blazewicz

Generative AI (GenAI) has dramatically changed digital marketing, especially in relation to ad targeting, lead gen and SEO. As effective, personalized customer engagement is crucial to thriving in this new retail landscape, retailers must evolve their approach. They must also find new ways to interact with customers and better methods to measure the impact of those efforts in terms of hard ROI.

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Coupon Code Leaks Addressed by Startup

| Mike O'Brien

The problem of coupon code leaks from influencers and creators to discount sites like Honey and RetailMeNot, leading to misattribution of affiliate commissions, is being addressed by a startup that uses one-time links much like those in password recovery to ensure proper credit. Social Snowball started with a platform that automates the management of influencer and creator partners on Shopify.

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Beyond a Transactional Loyalty Program

| Julie Smith

The high cost of a bad loyalty program is showing up on bottom lines, demonstrating a direct connection between retention and profitability that leaders can’t ignore. Consumers demand a deeper experience to earn their loyalty, going beyond transactional value. They want to engage in a close, personal way with brands they love, building relationships that evolve with their needs.

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5 Ways ChatGPT Can Maximize Your Sales and Marketing

| Todd Fisher

Given the significant investments in ChatGPT and generative AI, it may be time to consider incorporating it into your organization. But what exactly can ChatGPT and other gen AI chatbots do for your marketing and sales department?Here are five ways that ChatGPT can add business value to these functions.

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Marketing-Friendly Apple Features: Boosting Engagement

| Josh Wetzel

Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.

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7 Steps to Meeting Ecommerce Marketing Objectives

| Darwin Liu

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.

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Getting Your Arms Around Product Data

| Jill Mueller

Without a central source of truth, tracking down accurate, current product data can feel like running a maze in search of that elusive piece of cheese. Manual processes reducing efficiency and slowing down marketing teams. And time and resources used on organizing disconnected data take away from building rich content to drive conversions and ROI. It doesn’t have to be this way, though.