Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.
Gen Z has dominated headlines lately as brands work through how to market to these emerging buyers. But why are we focused so heavily on these new consumers when we’ve barely started feeling comfortable with millennials? Here is why brands need to look at both groups of shoppers to gain brand loyalty.