Marketing Archives - Page 3 of 528 - Multichannel Merchant

H&M Discontinues Its Catalog After 39 Years

May 6, 2019 | Daniela Forte

H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.

Using Email to Effectively Engage with Gen Z Shoppers

May 6, 2019 | Daniela Forte

This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.

Why Consumers Prefer Personalization

May 6, 2019 | Tom Zawacki

For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.

How to Steer Past Three Retention Roadblocks

May 6, 2019 | Denise DeSisto

Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past.

Social Media, Mobile Remain Best Ways to Engage Millennials

April 23, 2019 | Daniela Forte

Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials.

Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

April 22, 2019 | Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.