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SMS Marketing Over the Holidays: What it Means for 2023

| Greg Zakowicz

SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it’s now a must-have for ecommerce brands. Even with the growth, there’s still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.

Making Loyal Customers Out of Holiday Shoppers

| Sai Koppala

How can you ensure your holiday campaigns don’t just churn out one-time conversions but create loyal customers? By designing a high-quality purchase experience that make shopping easy, rewarding and enjoyable; crafting engaging content; and cultivating an identity-driven connection with gate loyalty offers.

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Setting Up Your CRM Strategy for Success

| Zack Botos

A multichannel approach to messaging allows you to grasp actions that are actually driving the purchaser to make a decision. This helps you determine which tactics, or perhaps a series of tactics, ultimately generated the sale. With all of that in mind, here’s a CRM strategy roadmap that can be tested, optimized and flexed.

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Pricing Competitively on Amazon: A Simple Guide

| Arjun Narayan

Having the right price plan for your private label business on Amazon is critical. There is no one-size-fits-all approach since quality, production costs and what your customers want might all differ from those of your rivals. That said, here are a few data-driven methods to help you determine the ideal pricing.

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Engaging Omnishoppers Despite Inflation

| Shekar Raman

As inflation continues to impact retailers, the basket size of every shopper is critical to profitability. To attract the price-wary omnishopper, you must create a seamless, consistent cross-channel experience. Engaging and retaining them is incredibly valuable, but it takes finesse to understand who they are and how they shop.

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CMO: 3 Ways to Win Budget From Your CFO in a Downturn

| Travis Adlman

In setting your 2023 marketing budget, know your CFO understands the power of leveraging digitization to create business value. In fact, “driving value through tech-based innovation” ranks among CFOs’ top areas of focus, says Deloitte. A CFO shares three things he expects from his CMO partner and needs to make decisions.

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5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

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CPG and its New Direction: Emerging vs. Legacy Brands

| Karla Crawford Kerr

The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.

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Customer Loyalty: Overcoming 4 Key Challenges

| Michelle Wood

As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.

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Search Isn’t Sexy, But It Sells

| Will Blesener

Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.