3 Powerful Ways to Fuel Father’s Day Sales

| John Roswech

Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.

Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.

Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.

How to Develop a Successful Brand Ambassador Program

| Clay Bethune

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

6 Reasons Retail Brands Should Invest in Corporate Social Responsibility

| Charlie Vanek

Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.

Ecommerce Email Personalization Made Easy

| Katie May

If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.