Sephora Ranks Highest in Study on Personalization and Video

| Daniela Forte

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.

Promotional Excellence: Run Effective Campaigns

| Shikha Jain

Consumers are becoming increasingly jaded when it comes to promotions. With discounts and deals around every corner, retailers are struggling to make their offers stand out. Here are five best practices for successfully applying your promotions so that everyone sees the benefits.

How Vineyard Vines Uses Data to Become a Customer-Centric Brand

| Daniela Forte

Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.

Promotional Excellence: Planning the Perfect Campaign

| Shikha Jain

When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.

Direct-to-Consumer Omnichannel Personalization Without the Creep Factor

| Mark Smith

For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.