beauty products strewn

Beauty Brands: Personalization Equals Loyalty

| Robin Trickett

How can beauty retailers capitalize on the upswing in loyalty trends, and ensure customers who have adopted ecommerce for the long haul stay loyal? There are a number of personalization best practices to leverage, starting with the first visit, leading to the second purchase, then forging and strengthening a 1:1 loyal relationship. 

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With Brand Loyalty, Emotion-Based Strategies Are the Future

| Michela Baxter

Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.

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CPG Brands, Know the New Ad Playbook

| Jordan Rost

Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket. 

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5 Instagram Posts to Drive SMB Brand Engagement

| Lucy Manole

90% of people on Instagram follow a business, and two-thirds of the people surveyed say Instagram enables interaction with brands. While there are plenty of post formats you can try, here are the best types of Instagram posts to drive better brand engagement (and not just mere double taps).

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iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

Facebook dynamic ads

The How and Why of Facebook Dynamic Ads

| Burkhard Berger

Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they and how do they work? And why you need them to help you meet your marketing goals? Here’s how they work and how you benefit.

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CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.

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Social Media Keeps Brands Roaring in 2021

| Scott Hirsch

Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?