How Catalogs Can Maximize Sales for Your Business

| Adam Smith

Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.

Why Consumers Over 50 are a Smart Bet and How to Win Them Over

| Monica Eaton-Cardone

With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.

Building a Strong Loyalty Program with Emotional Bonds

| Samir Palnitkar

Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.

Kohl’s Brings Personalization Front and Center

| Daniela Forte

Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.