Saying coupon fraud costs the retail industry $100M/year is an oversimplification of the problem. Yes, that is the aggregated face value of mis-redeemed offers, but it doesn’t reflect all of the costs borne by industry players. Here’s a breakdown of how it affects manufacturers, retailers and consumers, and how to mitigate the impact.
Most anticipate that a return to normal will be gradual and cautious even after the virus has been subdued, and different consumer segments will have varying levels of optimism on those timelines. For advertisers, building seamless digital experiences, and positioning products to appeal to differing segments.
Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.
A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.
The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.
Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that helps retailers and CPGs reach more shoppers with their discount promotions by targeting programmatic media spend based on real-time analysis of loyalty and pricing data. Ahold has 2,000 stores in the U.S.
The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.
While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopping preferences. Rodney Mason, CMO of daVinci Payments, breaks down the implications for marketers in the latest MCM CommerceChat podcast.