Preparing a b-to-b e-mail campaign

| MCM staff

Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business

This year’s model

| MCM staff

Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of

PRICE COUNTS…

| MCM staff

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media

STRATEGIES: ONE BIG SECRET

| Mark Del Franco

Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly

Building a Better Brookstone

| Diane Cyr

As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that