Room with a dejavu

| MCM staff

Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because

Performance Products

| Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,


| Mark Del Franco

Fall sales reports point to a green holiday seasonHeading into the holiday season, a number of catalogers have cut back on prospecting in favor of mailing

Scat, copycats

| MCM staff

In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,