Catalog Technology: When a Spreadsheet Won’t Suffice
Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics
Marketing
People News
Phoenix-based pet products marketer PetSmart promoted David A. Quinn to senior vice president, distribution. He had been vice president of distribution.
Registering for Revenue
Universal Screen Arts’ two catalogs, What on Earth and Art & Artifact, sell products such as The Bog Monster (a rubber creature that attaches under the
Right Start changes name to FAO
Following its acquisition of cataloger/retailer FAO Schwarz in January, cataloger/retailer The Right Start has changed its name to FAO, leveraging the
PRC endorses postal rate hike
(Direct Newsline) The Postal Rate Commission on March 22 recommended that the U.S. Postal Service raise its rates an average of 7.7%. The increase is
Reader’s Digest to Buy Reiman Publications
Reiman Publications, acquired by Madison Dearborn Partners Inc. for roughly $630 in 1998, will be purchased by Reader’s Digest Association, Inc. for $760
PRC clears way for June 30 postal rate hike
The Postal Rate Commission(PRC) on March 22 formally accepted the terms of the negotiated settlement between the U.S. Postal Service and different mailing
Restoration Hardware posts quarterly loss
Corte Madera, CA–After a Securities and Exchange Commission review, gifts and home decor cataloger/retailer Restoration Hardware (Nasdaq: RSTO)said it
Profitsfall at Brookstone
Gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools and Gardeners Eden catalogs, reported that net income