Round ’em Up

| Sandy McCray

Forty percent of a catalog’s success comes down to knowledgeable list selection and sophisticated modeling techniques to maximize response. The remaining

A Little Romance

| MCM staff

Unemployment may rise and consumer confidence may fall, but romance never dies. So while catalog purveyors of flowers, chocolates, and similar gifts didn’t

People News

| MCM staff

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger

School Specialty CEO dead

| MCM staff

Business-to-business school supplies cataloger School Specialty reported on March 8 that its chairman/CEO, Dan Spalding, had died unexpectedly. The Greenville,

Corporate Gift Sales Slow Down

| Paul Miller

Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers

People News

| MCM staff

Novato, CA-based garden products cataloger/ retailer Smith & Hawken hired Lisa Bayne as senior vice president of marketing. Most recently, Bayne was senior