Room with a dejavu

| MCM staff

Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because

REORGANIZATIONS

| Paul Miller

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks

PRODUCTION

| Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

PROSPECTING

| Peter Girard

In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys

A fishy title

| MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

Production horror stories

| Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources