Playboy adds Spice

| Mark Del Franco

Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the

Pottery Barn kids around

| Paul Miller

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold

Polishing lackluster lists

| Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Swimwear and sweaters

| Mark Del Franco

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,

Planning ahead

| Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

The missing link?

| MCM staff

Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do

Playing private eye

| Paul Miller

Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating

A new Internet Language

| Shannon Oberndorf

How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible