Making It Online
You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely
Marketing
Right Start to Acquire Zany Brainy
Calabasas, CA
People News
Boca Raton, FL-based The Mark Group, parent company of the Boston Proper, Charles Keath, and Mark, Fore & Strike brands, appointed Cindy Fields, former
Redesign Gives Knapp Shoes Catalog a Polish
To make sure it’s putting its best foot forward, Knapp Shoes redesigned its catalog late last year. At the same time, the Pittsburgh-based company tweaked
Sales of Energy-Conservation Products Surge
Nobody’s happy about the recent power crunch and the looming energy crisis except perhaps companies that sell energy-conservation products. Sales have
Underwater Basket Weaving
People of a certain age will remember this: Back in the ’60s and ’70s, UBW was the kind of course you supposedly took in college if you were part of the
FYI: Go for Broke
Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to
The CATALOG AGE 100: Five Greatest Sales Gainers
Corporate Express North America (up 193.3%): The office furniture and supplies marketer has its parent company, Amsterdam’s Buhrmann, to thank for its
A Death in the Family
Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following
Royal Mail Wooing U.S. Catalogers
British postal service Royal Mail has aggressively sought U.S. catalog business for years with limited success. But since expanding its services during