Peterman Really Does Ride Again

| Paul Miller

Lexington, KY–By now, John Peterman’s rise and fall in the catalog industry has been well documented. The entrepreneur started his offbeat catalog of

Macy’s by Mail Goes Dot-com

| MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Working Gear

| MCM staff

Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal

Macy’s by Mail Goes Dot-com

| MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Short Takes

| David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.

MULTIPLE CHANNELS ONE SYSTEM

| Ernie Schell

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old

Allocating the Sale

| Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple

Potpourri Lets the Dogs In

| Mark Del Franco

Medfield, MA–Just one year after being acquired by now-defunct online marketer Petopia, upscale pet gifts cataloger In the Company of Dogs was acquired