Bavarian Autosport, 1997-98

| MCM staff

Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The

A four-month presidency

| Paul Miller

In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products

Priorities, Winter ’98

| Melissa Dowling

Take back the quality of your life, the Priorities catalog proclaims to allergy and asthma sufferers. And with its well-presented array of merchandise

Saks sold to retail chain

| Lynn Dougherty

Less than two weeks after announcing that it was exploring “strategic alternatives,” upscale retailer Saks Holdings was sold to retail chain Proffitt’s

Rate hike delayed

| Paul Miller

In a victory for mailers, the U.S. Postal Service Board of Governors (BOG) on June 30 said it would not implement new postal rates until Jan. 10, 1999.

Rediscovering’ parcel post

| Paul Miller

When the postal rate case is implemented in January 1999, parcel post rates may actually decrease for catalogers that drop-ship their packages into destination

Reaping online riches

| Shannon Oberndorf

In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based

Pumping up the volume

| Paul Miller

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a

Profit picture: up and down

| Mark Del Franco

Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly

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