TESTING Tougher tryouts
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
Marketing
Real Goods in $1 million cost-cutting quest
For its fiscal year ended March 31, renewable energy products cataloger/retailer Real Goods Trading Corp. posted a net loss of nearly $1.3 million on
The blurring of party lines
Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state
Rush Enterprises acquires Smith Bros.
You might ask why a holding company with sales of more than $800 million would be interested in buying a specialty cataloger/retailer with approximate
To tax or not to tax
Key bills: who sponsored what Despite a flurry of behind-the-scenes lobbying concerning the moratorium on taxes from sales placed over the Internet, it’s
PFS Web
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
Reaching for the STARS
Recruiting strategies that capture the best and the brightest employeesToday’s free-for-all, full-employment job marketplace may be a dream come true
FINANCE Taking back the Web
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
Rocking the vote
Had I known how difficult pulling together our Election 2000 coverage was going to be, I would have kept the idea to myself. But now that it’s off to
Petals branches out
Decorative silk flowers cataloger Petals is blossoming into other home products. The $45.5 million White Plains, NY-based catalog company is now offering