Williamsburg, Autumn 1999
Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired
Marketing
RETURNS
Reducing Web returns A little information can go a long way This holiday figures to bring a rash of new Internet shoppers perusing your Website and, hopefully,
San Francisco Music Box & Gift Co., Collectors Showcase 1999
A Silver Award winner in the Gifts Under $75 category, San Francisco Music Box won especially high praise from one judge: “The company has impressive
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
The 2000 I-Merchant 40
We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown
RightStart.com to get new start?
After pulling out of a planned initial public offering for its online subsidiary RightStart.com in May, children products cataloger/retailer The Right
Quick fix for bike fork recall
Thanks to widespread media coverage and quick vendor response, bicycle catalogers averted what could have been a crisis: a suspension fork recall.In May,
PROSPECTING: From Web to print to Web
Multichannel marketing gives rise to new uses of Internet listsIn the latest wrinkle on multichannel marketing, a number of catalogers are renting the
YOUR NEW TECHNOLOGY
Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is
ONLINE TRENDS: Little interest in portals…
B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also