WHAT ABOUT YOUR OLD BUSINESS?
`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting
Marketing
Plus-size apparel market reveals a new shape
Between 1994 and 1997, the plus-size women’s apparel industry grew 20%, to $23 billion, according to the Port Washington, NY-based research firm NPD Group.
YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
The 10 BEST Catalog Covers
No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,
`What exactly is online procurement, and how can my business benefit?’
Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services,
PROSPECTING: The sweepstakes list lottery
Are contest names a winner?Now that lottery-style games and sweepstakes have multiplied, thanks largely to the Internet, a growing pool of prospect names
Pets.com publishes print magazine
With the battle heating up to be the dominant online pet supplier, Pets.com is extending its brand offline with a print magazine.The first edition of
LIST & DATA STRATEGIES GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
SEO/SEM GLOSSARY
Search Engine Optimization and Marketing glossary of terms
CROSS-CHANNEL MARKETING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …