A French catalog connection

| MCM staff

How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing

Real-time risks

| MCM staff

Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are

People

| MCM staff

The Michigan Bulb Group of Peoria, IL-based multititle cataloger Foster & Gallagher announced two promotions. Chris Dwyer-Jaroszcwicz, a 13-year veteran

People

| MCM staff

Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler

S.C.R.U.B.S., June 1997

| Sophia Burke

Through its use of fanciful stories that play off the patterns featured on these garments for healthcare professionals, S.C.R.U.B.S. (Simply Comfortable

Reliable HomeOffice, 1998 Winter

| Sherry Chiger

With more and more people setting up consultancies in their basements and telecommuting from their dens, the line between “home” and “office” has blurred

Bavarian Autosport, 1997-98

| MCM staff

Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The

Priorities, Winter ’98

| Melissa Dowling

Take back the quality of your life, the Priorities catalog proclaims to allergy and asthma sufferers. And with its well-presented array of merchandise