In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based
Tracy Keller joined Team Paradise, a catalog of inline skating equipment, as marketing manager. She will manage promotional activities and advertising.Barnesandnoble.com
Less than two weeks after announcing that it was exploring “strategic alternatives,” upscale retailer Saks Holdings was sold to retail chain Proffitt’s
In a victory for mailers, the U.S. Postal Service Board of Governors (BOG) on June 30 said it would not implement new postal rates until Jan. 10, 1999.
When the postal rate case is implemented in January 1999, parcel post rates may actually decrease for catalogers that drop-ship their packages into destination
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.
It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can
All other things being equal, the size of your catalog business is directly proportional to the number of prospects you can contact affordably. But many
