Bavarian Autosport, 1997-98
Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The
Marketing
Priorities, Winter ’98
Take back the quality of your life, the Priorities catalog proclaims to allergy and asthma sufferers. And with its well-presented array of merchandise
A four-month presidency
In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products
The Black Dog, Summer 1997
You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black
A nonprofit catalog quandary
Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,
People
Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler
S.C.R.U.B.S., June 1997
Through its use of fanciful stories that play off the patterns featured on these garments for healthcare professionals, S.C.R.U.B.S. (Simply Comfortable
Reliable HomeOffice, 1998 Winter
With more and more people setting up consultancies in their basements and telecommuting from their dens, the line between “home” and “office” has blurred
Reaping online riches
In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based
Pumping up the volume
The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a