Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities.
Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.
After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.
Are your ad campaigns receiving fewer clicks than they used to? Are you having trouble generating leads? Are you dissatisfied with your current lack of engagements? If so, your digital marketing may be suffering from ad fatigue. The good news: It’s fixable.
Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.
Today, consumers expect you to anticipate their needs and offer relevant suggestions before their initial contact. Powerful martech tools such as customer data platforms, AI-based personalization and digital asset management (DAM) help you make “next best action” decisions that future-proof your customer experience strategy.
The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report.
Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.
Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.