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Breathing New Life into Retail’s Gift Cards Playbook

| Tom Niedbalski

Today’s leading retailers are using gift cards – their own unique merchant-issued branded currency – to engage customers, drive sales and positively impact the bottom line. It’s clear that gift cards will merit increased attention as retailers grapple with the pandemic and try to move beyond it in 2021. Here are 3 reasons why.

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America, Land of the Multilingual Commerce Opportunity

| Arle Lommel

The public often thinks of the United States as a monolingual country. However, it has a degree of multilingualism few other countries even come close to experiencing. In other words, there is a vast audience for multilingual commerce right here in the U.S., and not addressing foreign language speakers is a huge missed opportunity.

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A Look Back and Ahead: Lessons for Brand Marketers

| Udayan Bose

While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.

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6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

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The Customer ID Imperative in a Post-3P Cookie World

| Mike O'Brien

Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.

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Tealium Raises $96M, Hitting Unicorn Status

| Mike O'Brien

Tealium, a provider of data orchestration software, has raised $96 million in a new funding round, landing the company in the unicorn territory of a $1.2 billion valuation as it looks to accelerate its product development, customer and sales teams. The total raised to date is $231 million.

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DNVBs: Five Lessons Learned by a Fitness Brand

| Katrin Zimmermann

When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities.

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Email Marketing Through the Eyes of AI

| TĂ©a Liarokapi

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.

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CPG Marketers: Targeting and Segmentation in the New Reality

| Tim Hyzdu

As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.