Organic Search vs. User-Generated Content: and the Winner Is…
Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:
Search
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
Optimizing Website Content: It’s Easier Than You Think
My clients often say to me,
Google Readies for Action
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
Resource Guide: Business Intelligence Solutions
To gain a better understanding of the true performance of their sales and operations, more merchants are implementing business intelligence (BI) solutions.
Counterpoint: Why Service Level Isn’t an Ideal Metric
Contact centers are data-rich environments, with detailed information available from a multitude of systems on every minute step of each interaction’s
Get Smart: Three Steps to Intelligent Keyword Bidding
A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
A Gaggle of Google Updates
(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again.