Holiday 2007 Countdown
No, we’re not suggesting that you break out the Christmas decorations and deck the halls just yet. But if the fourth quarter is your make-or-break season,
Search
Response Analysis Made Simple
The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.
Multichannel Service Improves–or Does It?
A study from e-Gain Communications, a Mountain View, CA-based supplier of customer service and contact center software, reveals both good news and bad news regarding the state of multichannel customer service.
Making the Mobile Optimization Call
No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.
A Dearth of Search Among Big-Box Retailers
(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,
Putting Jegs.com in drive
This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,
Five Proven Ways to Waste Money with Pay-Per-Click Advertising
For small and midsize companies in particular
YAHOO! for PROJECT PANAMA
The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more
Vertical reality
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
Beneath the surface of search
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.