Third Wave Marketing Partners with ShopNBC
New York–Third Wave Marketing has partnered with the home shopping network ShopNBC (formerly ValueVision International) and its online arm, ShopNBC.com.
Search
Third-Party Fulfillment Providers Face Tighter Market
When Kansas City, MO-based Innovative Fulfillment Solutions (IFS) opened for business in 1998, the third-party fulfillment start-up saw a huge opportunity
SEO/SEM GLOSSARY
Search Engine Optimization and Marketing glossary of terms
This year’s model
Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of
This year’s model
Watch out, Lauren Hutton: Raquel Welch is homing in on your turf as mature celebrity-turned-catalog model. Last year, Ms. Welch modeled her own line of
Thoughts about 2000
This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production
Those pesky product problems
This month’s questionWhat is the biggest merchandising challenge you’ve faced?Trouble securing inventory tops the list of small catalogers’ myriad merchandising
Thinking outside the mailbox
Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value