Halloween Ecommerce Data: Frozen Freezes Out Ninja Turtles

| Tim Parry

Data released by SLI Systems found consumers conducted over 1 million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Here’s a look at the Top 15 most-searched costume themes of 2014.

SEM, SEO, digital marketing, digital marketing trends 2016

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

seo

Why SEO is your Frenemy

| Zeke Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

How Zachys Improved its Site Search

| Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.