SEM, SEO, digital marketing, digital marketing trends 2016

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

World Cup Brings Rise in Soccer, and Fùtebol, Searches

| MCM Staff

Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.

seo

Why SEO is your Frenemy

| Zeke Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

How Zachys Improved its Site Search

| Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.

SLI Systems Poised for World-Class Presence at IRCE

| MCM Staff

SLI Systems today announced it will have a compelling exhibit that showcases brand name retailer search implementations and new search and merchandising features at the world’s largest e-commerce event, IRCE 2014, being held June 10–12 in Chicago, Ill.