Merchants Miss Opportunities to Use Site Search
Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.
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Most Merchants Aren’t Optimizing Site Search to Improve ROI
Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems
I’m on Vacation This Week, and Here’s my Bitstrip to Prove It
By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.
How to Make Your Ecommerce Site SEO-friendly for an International Audience
Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it’s important to optimize your site for international audiences and localized search results.
Google Maps Street View Captures My Late Mom
Back in 2011, cars with Google cameras were driving slowly through my community, capturing images for its Google Maps Street View. And it captured a great moment with my and my wife’s families.
The Children’s Place Goes Social With Apology
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).
Prepping Your Site for the Holiday Season
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
NRF Survey Sees Decrease in Back-to-School Spending This Year
It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.
Readiness Checklist for Social Media Analytics
The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.
Give DIY Consumers the Right Guidance with Site Search
Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.