Elfing Himself: Q&A With Office Max’s Bob Thacker

| Tim Parry

Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.

In Social Media, Point-of-View Equals ROI

| Drew Neisser

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this

Content is King of Social Marketing

| Michael Greenberg

Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.

Companies Banning Social Media At Work

| Tim Parry

According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.

How Lehman’s Uses Social Media

| Melissa Dowling

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.