Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.

Making web widgets accessible

| MCM staff

To Provide Rich Interaction Within a Small Footprint, Web widgets are Frequently Driven By Ajax, the coding language that makes the advanced, highly responsive

What is a Widget?

| MCM staff

Single-Panel Brand Badges are the Most Straightforward Widgets from a Usability Perspective and are Frequently Copied and Pasted by Bloggers to Promote

Promoting Your Widget

| MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated

Data cards come to life with video

| Tim Parry

It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to

The ways and means of widgets

| Dayna Bateman

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously