It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
The highest number of respondents to a January survey of Amazon sellers – 29%- said they planned to expand to Walmart.com in 2017, an indication of growing interest in the channel. Nearly half of them said it makes up 80% or more of their sales, with home/kitchen goods the most popular category. See what else the survey found.
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.