Today, the omnichannel experience is the pinnacle of customer engagement. Retailers of all sizes are determined to offer an omnichannel approach, even if they can’t agree on what that means. See why omnichannel is important for your business and how you can be sucessful.
Data and big data are playing a major role in the buying process. It is helping retailers optimize margins, pricing and promotions that they run. While data analytics is a step in the right direction, customers today want omnichannel experiences. Here are ways you can give your customers these types of experiences to close the sale.
The elephant in the ever-growing room of online retailing is one of the biggest elephants anywhere – and its name is Amazon. With the holidays coming, here are four ways you can gain an edge on the marketplace giant.
In this new video, Bala Ganesh, vice president of marketing, and Louis DeJianne, director of retail for UPS, discuss this important customer segment and how to meet their demanding requirements.
Amazon is now arguably today’s most popular and most shopped online retailer in the world, and is often looked upon as a personalization leader. Here are a few tips on how to bring this form of personalization to your bricks-and-mortar store.
Today, with access to social channels, customers are interacting with brands and other customers in real-time. This is why customer service should be in tip top shape when it comes to engaging with customers. Here are ways to make the experience a good one.
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.
Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.
Retail has always been a beast of its own. There is simply no room to make a misstep in the current retail environment. Here are five ways data improves retail experiences.