omnichannel checklist

Product Recommendations + Ratings and Reviews = Smart Purchase Decisions

| Daniela Forte

Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.

Delivering a Winning Customer Experience

| Tim Parry

This year, Multichannel Merchant set out to identify and recognize the leaders in customer experience—the companies that routinely excel at every phase of the ecommerce sales experience. These are their secrets to success

Understanding the Multi-Device Cart Abandoner

| Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

The 7 Tenets of Personalization 3.0

| Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Creating a Singular Voice Across All Touchpoints

| Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

back orders, Operations and Fulfillment, retail, omnichannel, ecommerce orders, ecommerce

The High Cost of Back Orders

| Curt Barry

While you may decide not to take back orders because of cost and hassle, consider what goes into those costs and how many sales you’re leaving on the table.