Amidst shifting consumer demand and a move toward true omnichannel, retailers’ ability to leverage their physical presence is vitally important. Options such as deliver from store, buy online pickup in store (BOPIS), buy online return in store (BORIS) and delivery drop-offs in lockers are a major advantage over online retailers.
In the never-ending quest for delivery immediacy, grocer Kroger is testing out 30-minute deliveries in its home market of Cincinnati, cutting the promised time from Amazon’s Prime Now in half. Called Kroger Rush, the service costs $5.95 per order, with the first order free, and requires an app download.
Shooting across Amazon’s bow with its FBA program, Shopify is going all-in on ecommerce fulfillment, tapping 3PL partners to provide two-day delivery across the U.S. for merchants on its ecommerce platform, many with physical stores, while letting them keep customer data and a branded packaging experience.
After weeks of concentrating its fire on Amazon, Walmart is now dealing with a flank action from Target as the latter has fully integrated its Shipt same-day delivery service with Target.com. Walmart, for its part, just launched a $98 per year subscription program for same-day grocery delivery, a service that normally costs $9.95 per order.
Packaging is the last touchpoint of an ecommerce order, and it’s also a branding vehicle that has to protect your product. Sustainability is another imperative, as tons of excess materials end up in landfills and customer perception is a concern. Learn what brands are doing and how innovation plays a role in sustainability efforts.
Five months after investing in two-day ecommerce delivery and returns service ShopRunner, UPS is partnering with the company, offering a year’s free subscription to the 47 million U.S. members of its My Choice program. ShopRunner’s 100+ retail partners include Ann Taylor, Bloomingdale’s, Chico’s and Kate Spade New York.
In a saturated industry, subscription box companies need a differentiator to succeed. From Blue Apron’s first-ever experiential retail popup shop to Birchbox’s partnership with Walgreens, they’re looking for ways to grow their business and meet consumer demands. Shipping excellence is one way to set yourself apart from the pack.
Amazon just turned up the heat in the three-way battle for dominance atop ecommerce sellers, announcing more than 10 million items eligible for its new one-day delivery standard via Prime. This compares with 220,000 items available for free next-day delivery from Walmart, announced in mid-May, and 35,000 from Target ReStock.
If Amazon owns nearly half of the U.S. ecommerce market, why the need to offer one-day delivery? The reason: Its singular obsession with customer centricity. Insights abound for those able to get past the headlines. Here are three of the most important takeaways that were either overlooked or under-covered in the media frenzy.