While ecommerce is growing at double-digit levels, much of the focus has been on digitally transforming the purchasing experience, but the customer support experience is often overlooked. Here are ways both enterprise retailers and SMBs can transform their digital approach to customer support, boosting loyalty and sales.
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Retailers that understand what’s at stake with ecommerce fulfillment and commit to reducing costs and streamlining the customer experience are turning to automation to make it happen. Automated carrier selection, delivery alerts, invoice auditing and BI help them gain a competitive foothold and boost customer loyalty.
Amazon’s hunger for a bigger bite of the $839B grocery market was evident in the opening of the first checkout-less Amazon Go Grocery store in Seattle. The 10,400-square-foot space, roughly 5x the size of an Amazon Go store, stocks 5,000 items. Tech startups AiFi and Grabango are reportedly working on systems for competitors.
A dichotomy existed in the past where retailers separated ecommerce and store channels. As more customers migrated online, retailers started to project the physical store into the virtual world. But it’s no longer just about providing a great online experience; digitally savvy consumers expect stores to mirror that fast, frictionless world.
A month after prohibiting third-party sellers from using FedEx Ground and FedEx Home for Prime orders due to alleged on-time performance issues, Amazon is now saying they’re back on the nice list. Amazon said the performance issues have been resolved to its satisfaction, allowing 3P sellers to use the services again.
Customers may enjoy an element of surprise with their subscription box contents – but not when it comes to order details. Successful subscription companies make it a priority to educate customers about the fulfillment process and manage expectations. You should be able to anticipate and address these 5 customer questions.
A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
Target’s new last-minute delivery deals and deadlines for holiday gifts has it going head-to-head with Walmart over whose fulfillment is faster and more accommodating for shoppers. Both retail giants offer free two-day shipping, but Walmart has the edge in guaranteed delivery by Christmas for ultra-last-minute shoppers.