Walmart to Raise In-Store Pay

| Daniela Forte

Walmart announced that in-store employees will have the opportunities to get pay raises based on performance. See what this will means for employees.

Redefining Omnichannel: Put the Consumer at the Center

| Chip Overstreet

What consumers not only want, but have come to expect, is a consistent, relevant and personalized experience across every channel in which they engage with a retailer. Here are three tips that retailers should keep in mind when they go into their next omnichannel strategy session.

Marketers’ Groundhog Day is Finally Over

| Jason Fordham

In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).

4 Omnichannel Tips to Improve Customer Experience and Increase Sales

| Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.