Consumers Demand Omnichannel, So Where Do You Begin?
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
Customer Experience
Catalogs Adapt to the New Omnichannel World
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Retailers Say Hello to Next-Generation Personalization
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
How Shipping Affects the Customer Experience
Delivering a consistently stellar customer experience continues to fuel changes in how merchants get items from point of sale to the doorstep.
Product Recommendations: Going Beyond “Viewed This, Bought That”
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
Why Geofencing Is a Bust, and How to Drive Real Value from it
With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.
Engaging Customers on all Channels
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
In France and Germany, Ecommerce a Matter of Trust
Merchants who want to conduct cross-border ecommerce into France and Germany have to grapple with a common issue – trust in the online channel.
A Sparkling Social Engagement
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
How To Survive The Holiday Season: Become Your Customer’s Best Friend
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”