Brands Missing Major Opportunities to Drive Mobile Engagement
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
Customer Experience
Kiehl’s Uses Targeted Personalization to Lift Revenues
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
4 Ways to Keep Customers’ Shopping Carts Full through Checkout
Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.
The Bon-Ton Leasing New Fulfillment Center in Ohio
E Smith Realty Partners has recently secured a 743,600-square-foot lease with The Bon-Ton Stores, Inc. for a direct-to-consumer fulfillment center in West Jefferson, OH.
Target Calls it Flexible, We Call it Omnichannel
In a Q&A with interim CEO John Mulligan for Target’s A Bullseye View blog, Mulligan says customers can expect to see a “more-flexible” Target in the future. Here’s a look at how Target is going omnichannel… or making life more flexible for its customers.
A Ship-From-Store Solution Bridges Omnichannel Gaps
In this video taken April 24 at Operations Summit 2014, eBay Inc. interim head of Omnichannel Operations Tom Barone talks about the advantages multichannel merchants have when they incorporate a ship-from-store solutions.
Alex and Ani Talks About Its Rapid Growth
Alex and Ani, best known for its expandable charm bracelets and other jewelry pieces that promote positive energy, has quickly become a household name among young women. And its growth continues to move at a rapid pace.
Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows
Digital shoppers purchase at a 40% higher rate in-store; 84% reach for devices before or during store visits, according to the latest study from Deloitte Digital.
Why You Need Seamless Integration Through Each Retail Channel
With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.
Wilsons Leather Partners with Innotrac
In addition to ecommerce fulfillment and customer care, Innotrac will provide several customized solutions for Wilsons Leather, including multiple platform order processing and data conversion.