Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.
To retain customers, drive repeat purchases, and continue to grow your business, you must provide your customers with a five star experience, every time they use your site or interact with your company. By implementing these five steps, your business will be on its way to building a loyal customer base, and driving sales.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →