It is the synthesis of things Amazon does so well that makes it seemingly invulnerable. To me, trying to beat Amazon on just logistics without a symbiotic combination of brand, merchandising, marketing, technology and a financial war chest is just pure, unadulterated sophistry. Is there such a thing as an effective anti-Amazon strategy?
A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
From the Amazons and Alibabas of the world, to B2B suppliers like Grainger and Readerlink, to other niche and specialty suppliers and retailers, delivery is a crucial component of any ecommerce company’s success. Here are three steps ecommerce companies can take to ensure they don’t crack under the pressure to deliver in 2020.
Target’s new last-minute delivery deals and deadlines for holiday gifts has it going head-to-head with Walmart over whose fulfillment is faster and more accommodating for shoppers. Both retail giants offer free two-day shipping, but Walmart has the edge in guaranteed delivery by Christmas for ultra-last-minute shoppers.
Amazon is telling 3P sellers they can’t use FedEx Ground for Prime deliveries this holiday season, citing performance issues, according to the Wall Street Journal, saying the policy will remain until there are improvements. UPS and other carriers stand to benefit in the short term if they can find room in their networks.
Le Tote plans to modernize Lord & Taylor’s assets, including integration with Le Tote’s rental business to drive upselling. Retail industry veteran Robert Escobar has signed on to help Le Tote create a roadmap for a supply chain makeover to meet its business objectives. Find out more in this MCM CommerceChat podcast interview.
Amazon is enabling Prime customers in eligible areas to shop millions of products on Christmas Eve, and receive them in time for gift exchanges with free same-day delivery if ordered by 9:30 a.m. local time. Amazon Fresh and Whole Foods Market purchases on Christmas Eve in those eligible areas offer free two-hour delivery.
Old Navy is partnering with Postmates to provide same-day delivery in 4,000 U.S. markets as it competes with Amazon, Walmart and Target for the holiday retail joy of robust sales driven by aggressive delivery fulfillment.
Delivery will be free from Dec. 21-23 as an incentive for last-minute consumers to buy its casual clothing.
Ohi, a startup looking to democratize same-day delivery for smaller direct-to-customer brands with analytics and micro fulfillment centers in unused commercial spaces, has raised $2.75 million in a seed funding round led by Flybridge Capital Partners. Its first MFCs are in Manhattan, Brooklyn and LA, with more to come in SF and DC.