Patagonia Sportswear, Winter 1999
According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
Distribution Center
CrossTalk
XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural
LEAP, CLICK, SHIP
In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a
Patagonia, Holiday 1999
As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s
Deluxe assortment
How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you
Patagonia, Holiday 1999
At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and
Rack & Roll
What’s trendy, up-to-the-minute, and to die for? A distribution center that’s equipped to the max for e-commerce, of course. Take a tour of SubmitOrder.com’s
talking heads
“Has the recent downturn in Internet stocks affected your business?”I don’t believe we’ve been affected at all, to tell the truth. We see no signs of
Patagonia, Holiday 1999
If your idea of winter sports is running from your heated car to your heated house, any old jacket will do. But if you prefer, say, skiing Alaska’s Chugach
a hero’s task
At least once in your life, you will be charged with setting up a sizable direct-to-customer fulfillment operation in a short time. If you’re in the dot-com