Making Screen Pops Pop

| Kathryn Jackson

Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data

Packing It In

| MCM staff

It’s not always easy to find innovation in packing materials. After all, how many times can you reinvent the packing peanut or improve upon plastic air-pillow

Incents and Sensibility

| Mark Del Franco

Incentive programs have been a blessing for home decor and gifts merchant Home Interiors. Thanks to performance bonuses tied to improving inventory accuracy, the Carrollton, TX-based company was able to eliminate taking physical inventory each year.

Home Is Where the Rep Is

| Jeff Schmitt

You’ve heard time and again how consumers have more choices now than ever and have access to more information than ever. Technologies such as the Internet

USPS May Revise Slim-Jim Specs

| Jim Tierney

Catalogers considering switching to a slim-jim format to save on postage might want to put those plans on hold. The U.S. Postal Service will begin to test a variety of booklets, which by postal definition include slim-jims. The result could be revised specifications for such mail pieces.

Don’t Forget Yourself

| Jim Tompkins

When you are thinking about treating others as they would like to be treated, you should not forget about yourself. You also need to treat yourself the way you’d like to be treated. Here are some tips for making sure that you treat yourself well: