Making it harder for customers to make returns or get in touch with you is a poor customer service strategy. So is slavish devotion to KPIs and this quarter’s results, while missing the bigger picture of the customer experience you’re creating. See what pitfalls this approach creates for your business, and how to avoid them.
Considering the growth in ecommerce returns, merchants need to rethink merchandise liquidation strategy. Technology and expertise is one way to address it. Here are some tips that can help you recoup more value from returned goods while keeping the focus on your core business, including the use of technology solutions.