While most pre-holiday planning involves striking the perfect balance among inventory, increased traffic in-store and online, and competitive promotions, a few easy steps in advance of the holiday madness can help ensure post-holiday preparedness as well. Evaluate your returns process from both within and outside the organization. Examine the customer experience to identify possible pain points. Process refunds and store credits as quickly as possible.
The returns process can have a tremendous impact on the overall customer experience in retail that can lead to repeat business when done properly. Making it easier and less expensive for customers to return products allows companies to build loyalty and gain a key advantage over competitors. Here are three quick tips that can be implemented now to help retailers create a streamlined and convenient returns process.
Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives in your warehouse. Fulfillment pro Curt Barry has a simple 10-step reverse logistics strategy. These tips can help you refurbish returns and get them back on the shelf for sale.