Opinion and Response

| MCM staff

A Rosy Tribute to Cesar Chavez Marking the first time that Jackson & Perkins has named one of its roses after a Latino figure, the plants cataloger has

opinion & response

| MCM staff

Rightfully Riled About Wrong Number As I discussed with Paul Miller, who wrote your article Bass Pro Focuses on Its Channels (March 1 issue), the sales

opinion & response

| MCM staff

A Tribute to Mr. Stanley The catalog industry lost a merchandising visionary with the death of Stanley Marcus. The former head of upscale cataloger/retailer

opinion & response

| MCM staff

Somewhat Morphed at Us I’m sure you can imagine my surprise when I saw the article America’s Shopping Mall Morphs into Catalog Group in the January issue,

Orvis: Old Dog with New Tricks

| MCM staff

Having been around since 1856, Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer has spruced

Opinion and Response

| MCM staff

A Gaffe of Biblical Proportions I would like to respond to your Backword item (Sell Me, Don’t Save Me, January issue) regarding our use of the Biblical

Orvis spruces up, launches spin-off

| MCM staff

Having been around since 1856, Manchester, VT-based Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer

opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

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