opinion & response

| MCM staff

No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s

Opinion and Response

| MCM staff

The Lion Takes a Bite Regarding Herschell Gordon Lewis’s piece entitled Catalog Copy: Sticking My Head into the Lion’s Mouth Again (January issue), I

Opinion and Response

| MCM staff

Another Reality Check What is it about catalog models and reality TV? Last spring we reported that a star of the first Joe Millionaire dating show, Evan

Opinion and Response

| MCM staff

Kudos for Co-op Story December’s article Re-evaluating Co-op Database Options was excellent. The article covered a complicated topic involving black box

Opinion and Response

| MCM staff

HAVING HIS SAY A Guide to Grassroots Action Chris Bradley, president of Portland, ME-based bedding cataloger Cuddledown of Maine, on acting locally to

HOW LOW CAN YOU GO?

| Bennett Voyles

Since the end of the boom, the U.S. economy has often seemed stuck in a kind of limbo not quite sick, yet not quite well either. It’s a condition that

Opinion and Response

| MCM staff

EXCLUSIVE RESEARCH REPORT Survey Says: Better Than Expected All this talk about how catalogers had slashed circulation may be just that: talk. Among the

Football Season

| MCM staff

As this issue goes to press, we’re coming up on the two-year anniversary of the Sept. 11 terrorist attacks. Although national security has increased markedly