opinion & response

| MCM staff

Getting All Political on Us While I generally appreciate and certainly learn much from my subscription to Catalog Age, I wanted to bring to your attention

opinion & response

| MCM staff

Praise to Pass Along I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers,

Survey: Website Function, Design Need Work

| MCM staff

Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they

Ordering Out

| MCM staff

SOME COMPANIES KEEP ORDER FULFILLMENT and control at home, while others turn to outside contractors for creative, custom-made solutions to handle all

opinion & response

| MCM staff

Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April

opinion & response

| MCM staff

Feedback from First Critique Survivor Thank you for critiquing our quarterly HGH Hardware Supply catalog (Catalog Critique: A Hard Look at a Hardware

Tools for Serious Shippers

| Jeff Kline

Multichannel retailers may rely on shippers, consolidators, logistics companies, the U.S. Postal Service, or a combination of these possibilities to get

opinion & response

| MCM staff

No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s