While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …
Come on, admit it. This is a darned cute cover (see bottom, left). Regardless of whether you’re a nerves-of-steel game hunter or a granola-crunching tree
Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t
A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets
