If there is one major lesson merchants learned during the 2014 holiday season, it’s that mobile mattered more than ever. Mobile commerce went from being a necessary evil to an overnight game-changer. And the merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers.
The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine … Continue Reading →