Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
By providing “a single version of product truth,” the right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic … Continue Reading →
Multichannel Merchant’s Executive Summary on Fulfillment B2B and B2C merchants face big challenges as they try and keep up with the always-connected customer, and around-the-clock direct-to-customer activity has made the … Continue Reading →
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will … Continue Reading →