Alibaba Sets Another Singles Day Record With $38.4B in GMV

| Douglas P. Clement

Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.

Postmates Offers Same-Day Delivery App for SMBs in Shopify

| Mike O'Brien

Same-day delivery platform Postmates is going live with a delivery app in the Shopify App Store, in beta during Q3, that lets smaller Shopify merchants offer customers the new option of two-hour delivery as the immediacy wars continue to heat up. Merchants receive email notifications when customers opt for two-hour delivery.

Thanksgiving Ecommerce Sales Hit Record $3.7B, Up 28% from 2017

| Mike O'Brien

Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.

Holiday Season Ecommerce Sales Hit $31.9B to Date, Up 16.7%

| Mike O'Brien

Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.

Adobe Acquires Magento Commerce

| Daniela Forte

Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into one platform for B2B and B2C customers globally. See how Magento will boost Adobe’s ecommerce capabilities and compliment its existing cloud platform.