New guidance from the Chinese government on cross-border ecommerce has given merchants clarity on potential policy changes, making it easier for them to sell goods in popular categories like food, cosmetics and health supplements normally subject to stricter scrutiny. Here is what is expected from these changes and what it means for cross-border in China.
Despite some forecasts projecting a slowdown in ecommerce in China, a new report from Goldman Sachs sees the world’s largest online market continuing to boom over the next four years. The report pegged Chinese ecommerce sales at $750 billion in 2016 sales, coming from 460 million online shoppers, and projects a CAGR of 23% through 2020 – nearly triple the rate of offline sales. See what categories and companies are leading.