Cross-border commerce is still in the development stage in many parts of the world, but is well established in China. Costco, Nautica, Nike, Macy’s and many others have embraced cross-border commerce as a big opportunity. Here’s how to further understand the cross-border commerce revolution and how to create a China supply chain.
Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?
And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.