This holiday season, retailers will feel the full effects of the omnichannel customer journey focus. Customers expect a seamless path to purchase and in order to compete with the likes of Amazon, retailers need to deliver. Here are several ways retailers can compete with Amazon this holiday season and provide the best customer experience.
My wife and I never worried about our son actually making a purchase, since navigating checkouts could be a daunting task for a 5-year-old and he also doesn’t have access to our credit card numbers or PayPal account. But since Amazon introduced 1-click ordering, William managed to order himself a Toy Story Deluxe Bullseye Figure… Let this be a lesson.